Video blogging is a nice way to reach out to your followers. However, you need to know how to edit your videos properly so they’d look astonishing. Here are some tips for beginners.
Why start video blogging?
During the last few months, you have probably noticed more videos on social networks, websites/blogs, and video-sharing platforms. And no, it is not a coincidence! Here’s why you should start videoblogging.
Video content is said to be 1,200% more successful than other types of content. The old saying of a picture is worthy of a thousand words has been readapted by modern researchers.
Today, a minute of video is worth 1.8 million words, according to a Forrester Research by Dr. James McQuivey.
It is estimated that by 2022, 82% of the world’s internet traffic will come from streaming and downloading videos. So if you want more people to know your brand, it will be necessary for you to start video blogging and incorporate videos as one of your marketing strategies.
If you already have a website or a blog, videoblogging is an effective way to share your tutorials among DIYers and engage with them.
Tips for Editing Videos for Your Blog
If you’ve decided to start videoblogging, video editing is one of the skills you have to learn, albeit, simple. You’ll discover below how to edit your videos and some other tips that you can use to improve your campaigns.
1. Choose a video editing program that meets your needs
There are different types of video editors, and each one is tailored to each user’s experience level: basic, medium, or high.
You also have to know that there are free and paid programs (almost always depending on the number of functions they offer such as filters, transitions, and color correction, among others).
If you are a beginner and have just created a YouTube channel for your brand, we recommend using a free one, since its interface is more intuitive and easy to use than the paid ones, which have more tools and can therefore be more complex.
The free and basic ones like Movie Maker or iMovie seem very limited, but to start, we recommend trying them.
2. Start editing
Once you have chosen the ideal program, it is time to start editing. This process is also known as post-production. In this step, you have to choose all the scenes that you will use to start joining them.
The idea is that the continuity line in your video makes sense and that whoever sees it can understand and follow the narrative without problems.
If you are a beginner, you will surely have to go back again and again between one scene and another to verify that everything is well sequenced. Don’t worry, with practice, this step will become easier.
Move, fix, cut, or delete as many times as necessary. Just remember to have a backup of all your scenes in case you delete any by accident.
Add the transitions that you think are most convenient to give movement to your video. There are several essential transitions and knowing where to place them can be a bit tricky.
However, film experts have established some cool video transitions that you have to try out: the fade, the zoom in and zoom out, the swipe, the wipes, the spin, the blur, and more.
The most used (and recommended) transitions are the crossfade which helps to blend the scenes to communicate a change in time; the fade to black, which serves to close a sequence; the overlapping, which serves to streamline two consecutive shots in a narrative; and the Jump Cut.
Its objective is to add cuts in the same plane to speed it up. In other words, what it does is remove fillers or extra words to clean up the video as much as possible.
3. Add the effects you want
After you have joined all the scenes, it is time to add effects. These can range from filters to graphics, images, or texts to highlight some specific content.
The essential thing for YouTube videos that will be part of your marketing strategy is to add the URLs of the company’s social networks at the end. Similarly, if you are promoting any type of product or service, do not hesitate to link it to the website so that more users can have more details about them and can buy them.
Programs for editing videos are specially prepared for video, but not for retouching the color or making deep audio adjustments. So if you have to adjust the audio, it is better to do it with a program designed for that. Some programs for this are Audacity, Soundbooth, and Adobe Audition.
Background noises in videos can be annoying. However, you can remove them easily with Movavi Video Editor Plus or Audacity. Video editing company, Movavi, has already explained how to remove background noise in Audacity. The step-by-step guide also shows how to remove background noise from video content with their video editor.
Also, if you found a video on YouTube that you like the audio, you can extract the audio and use it in your video. As for color retouching, so far, little could be done with Premiere. But you can try SpeedGrade and After Effects. Now that Premiere has new color retouching features, you may go for it.
If you are not planning to shoot the videos yourself, but you’ve chosen to source your videos from TikTok, among others. You have to know that TikTok video downloads always come with watermarks.
You can remove the watermarks with apps such as Apowersoft Watermark Remover, Video Eraser, Remove & Add Watermark, Kapwing, or MusicallyDown. Alternatively, you can find a way to download the TikTok videos without watermarks.
4. Select the appropriate format before uploading
When you have your video edited completely, it’s time to share it on YouTube or wherever. But before doing so, remember that you must export it in the correct format; otherwise, you will not be able to load it or the platform will not recognize it. The most common and accepted are .MP4, .MPEG4, .WMV, .AVI, .MPEG-PS, .3GPP, .FLV, and WebM.
Regarding dimensions, YouTube recommends the following, among others: 426 x 240 (240p), 1920 x 1080 (1080p), and the 3840 x 2160 (2160p). Remember that having a video in high resolution allows users to enjoy it more.
Are you thinking of starting to blog video content? Well, it doesn’t start and end with acquiring a video camera, shooting stuff, and then uploading them.
A key part of video blogging is post-production. In this article, we’ve shared with you some tips for editing your videos.
When you eventually have your finished video, a very important step continues: sharing it. The place you choose depends on the objectives of your marketing strategy, but social networks such as YouTube, Facebook, Instagram, and LinkedIn are the perfect spaces to make it known. You can also add it to your business website and make it reach more potential customers.